It Goes Up Entertainment

Brian Carenard (Saigon) was born in New York City on July 13th, 1977. Raised by various family members spread along the east coast, his early years were marred by instability and quickly lead Saigon down a troubled road. By age of 12, Saigon was caught on vandalism charges. By 15, he entered directly into the youth division services of an adult prison for attempted murder. While locked up, Saigon turned to music as an escape from the prison walls. With a brand of rap that was gritty but intelligent, he covered the struggles of racism and life inside, cultivating a following amongst his peers in the prison system. In 2000 Saigon was released, and he formed Abandoned Nation, a label that brought together like-minded prisoners with a shared dream. He also developed the Abandoned Nation Foundation, a non-profit branch that works with the children of incarcerated parents to provide them with a better sense of family structure. By the mid 2000’s, Saigon had released his first mixtape, landed recurring roles on the HBO hit show Entourage and VH1, and gained worldwide exposure. After launching another album and forming his independent label, Point Blank Media Group, Saigon co-founded "HipHopMyWay," a website that delivers the latest Hip Hop music, news, gossip, and perspective to an engaging online community. Today you can find Saigon producing television shows, recording new music, while working as Brand Ambassador for HipHopMyWay; focused on keeping audiences at the forefront of all things Hip Hop. Saigon produces viral digital content, and contributes quality insight to help develop the HipHopMyWay brand. Saigon’s commitment and unadulterated approach has brought him to the top ranks of the Hip Hop world, with no sign of stopping as he continues to spread his lyrical talent, intelligence, and philanthropy throughout the community. In 2020, Saigon inked a distribution deal with It Goes Up Entertainment; a newly formed company founded by Travis O’Guin and independent juggernaut Tech N9ne. Through this unique deal, Saigon will release his future music projects on his Point Blank Media Group imprint; and while it will be distributed by It Goes Up, he’ll also get additional label services provided by Strange Music, another company owned and operated by Travis and Tech N9ne. His first offering through this new venture is titled 777:The Resurrection and is scheduled to be released August 28 th 2020. The lead single, Bullets-19 depicts a correlation between the Covid- 19 pandemic and the spike in gun violence that has occurred since this virus hit the U.S. Some of the features on the project are Marsha Ambrosius, Kool G Rap, and even Saigon’s 8 year old daughter Milan Amor. During the early stages of the quarantine, Saigon also added the title “author” to his impressive resume after writing his first book, an autobiography titled Pain, Peace and Prosperity that will be available for purchase in October.